Frolunda hockey team officially changes name; reveals plans for new logo

The Frolunda Indians, a member of the Swedish Hockey League since the 1990s, is no more. The team has announced it is officially dropping the "Indians" part of its name effective September 1st. For the upcoming SHL season, it will simply be known as Frolunda HC. However, the "Indian Head" logo will remain, for now.

In a news release, the team said it received over 700 submissions for a new logo and wants more time to go through them all before deciding on a new one. Therefore, the Indian Head will remain on the team's jerseys for the 2021-22 season, even though the reference in the name has been dropped.

The "Indians" nickname was adopted in 1995 and was a reference to the team's style of play. Frolunda included several North American players at the time and games would get rough, with announcers and fans describing it as a "wild west" type of atmosphere. However, the nickname started to become a turnoff for many fans beginning around 2015, with even Sweden's Discrimination Ombudsman calling it offensive. In September of 2020, Frolunda announced a name and logo change would be coming and asked for submissions from fans.

Frolunda is a major entity in the SHL and has won the Champions Hockey League tournament four times recently, in 2015–16, 2016–17, 2018–19 and 2019–20. That tournament includes several teams from top tier leagues throughout Europe.

Source: Sportbladet

MUST READ

19 minutes ago  |  By Vincent Carbonneau The most terrifying scene of the playoffs just unfolded as Brayden McNabb took a puck to the face

25 minutes ago  |  By Vincent Carbonneau Ivan Demidov just delivered a major update on his future in Montreal

58 minutes ago  |  By Vincent Carbonneau John Chayka just did something involving Gavin McKenna that should terrify the rest of the NHL

1 hour ago  |  By Vincent Carbonneau Quinn Hughes just turned the Dylan Larkin saga upside down, and this is getting wild

2 hours ago  |  By Vincent Carbonneau What Dylan Larkin just said is sending shockwaves through the hockey world

3 hours ago  |  By Vincent Carbonneau Oilers are about to lose a superstar, and fans just got the announcement they feared

4 hours ago  |  By Vincent Carbonneau The Canadiens and Maple Leafs agreed to a wild Matthew Knies blockbuster trade and it's huge

4 hours ago  |  By Vincent Carbonneau This new Elias Pettersson report is sending shockwaves through Vancouver

MORE STORIES