In what can only be described as the most Gary Bettman move ever, the usual position of the Stanley Cup patch on the jerseys of the two teams to make it to the final will be moved to accommodate sponsors.
Change Keeps Coming
The NHL added sponsorship patches to jerseys, as well as a space for ads on helmets, following the period when the league lost millions in revenue when games were either cancelled, or being held in empty arenas due to the COVID-19 pandemic. Now, the Stanley Cup Patch, usually on the left side of the jersey, has been moved to the left. As you can see, when it's on a sweater that includes an "A" or a "C", it looks really crowded.
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The Uproar Shifted
Many fans were against the ads when they first appeared, and the NHL hinted that it may be temporary. However, if I had to bet, I'd put money on more being added rather than existing spaces for ads being taken away. The era of NHL Commissioner Gary Bettman has been the era of added revenue, and that's not going to change any time soon. Meanwhile the uproar over the sponsorship patches shifted when animated board ads were brought in.
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