
A lot of the feedback to the announcement appears to be that the new logo is fairly plain and doesn't really set the team apart from several others. Frölunda's club director Christian Lechtaler says the process wasn't easy.
"We received 700 entries with different club brands."
"To get good participation, both internally and externally, we created reference groups so that everyone could participate and provide input. We have been open and informative about how the process has proceeded."
"This journey has not been easy. It has been fun and educational, but it has been tough. We were not happy during the process, so we paused and stopped. Then came the pandemic, which actually meant we had to focus on our core business and survive last season. After the season, we took new steps and gave a clear assignment to the media agency Sould to produce the logo."
The plan is to start using the new logo in the 2022-23 season.
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LIVE
APRIL 28, 2026
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| G | A | PTS | ||
| Kirill Kaprizov | 1 | 2 | 3 | |
| Evan Bouchard | - | 3 | 3 | |
| Leon Draisaitl | 2 | - | 2 | |
| Matthew Boldy | 1 | 1 | 2 | |
| Miro Heiskanen | 1 | 1 | 2 | |
| Jason Robertson | 1 | 1 | 2 | |
| Connor McDavid | - | 2 | 2 | |
| Ryan Nugent-Hopkins | - | 2 | 2 | |
| Rasmus Dahlin | 1 | - | 1 | |
| Zach Hyman | 1 | - | 1 | |
| Alexander Killorn | 1 | - | 1 | |
| Elias Lindholm | 1 | - | 1 | |
| Michael McCarron | 1 | - | 1 | |
| David Pastrnak | 1 | - | 1 | |
| Vasily Podkolzin | 1 | - | 1 | |
| Mats Zuccarello | 1 | - | 1 | |
| Matt Duchene | - | 1 | 1 | |
| Cutter Gauthier | - | 1 | 1 | |
| Ryan Hartman | - | 1 | 1 | |
| Quinn Hughes | - | 1 | 1 | |
| COMPLETE STATS | ||||
| 2025-2026 NHL STANDINGS | ||||||
| GP | W | L | OL | PTS | ||
| Sabres | 82 | 50 | 23 | 9 | 109 | |
| Lightning | 82 | 50 | 26 | 6 | 106 | |
| Canadiens | 82 | 48 | 24 | 10 | 106 | |
| Bruins | 82 | 45 | 27 | 10 | 100 | |
| Senators | 82 | 44 | 27 | 11 | 99 | |
| Red Wings | 82 | 41 | 31 | 10 | 92 | |
| Panthers | 82 | 40 | 38 | 4 | 84 | |
| Maple Leafs | 82 | 32 | 36 | 14 | 78 | |
| GP | W | L | OL | PTS | ||
| Hurricanes | 82 | 53 | 22 | 7 | 113 | |
| Penguins | 82 | 41 | 25 | 16 | 98 | |
| Flyers | 82 | 43 | 27 | 12 | 98 | |
| Capitals | 82 | 43 | 30 | 9 | 95 | |
| Blue Jackets | 82 | 40 | 30 | 12 | 92 | |
| Islanders | 82 | 43 | 34 | 5 | 91 | |
| Devils | 82 | 42 | 37 | 3 | 87 | |
| Rangers | 82 | 34 | 39 | 9 | 77 | |
| GP | W | L | OL | PTS | ||
| Avalanche | 82 | 55 | 16 | 11 | 121 | |
| Stars | 82 | 50 | 20 | 12 | 112 | |
| Wild | 82 | 46 | 24 | 12 | 104 | |
| Mammoth | 82 | 43 | 33 | 6 | 92 | |
| Blues | 82 | 37 | 33 | 12 | 86 | |
| Predators | 82 | 38 | 34 | 10 | 86 | |
| Jets | 82 | 35 | 35 | 12 | 82 | |
| Blackhawks | 82 | 29 | 39 | 14 | 72 | |
| GP | W | L | OL | PTS | ||
| Golden Knights | 82 | 39 | 26 | 17 | 95 | |
| Oilers | 82 | 41 | 30 | 11 | 93 | |
| Ducks | 82 | 43 | 33 | 6 | 92 | |
| Kings | 82 | 35 | 27 | 20 | 90 | |
| Sharks | 82 | 39 | 35 | 8 | 86 | |
| Kraken | 82 | 34 | 37 | 11 | 79 | |
| Flames | 82 | 34 | 39 | 9 | 77 | |
| Canucks | 82 | 25 | 49 | 8 | 58 | |
COMPLETE STANDINGS | ||||||