Utah Hockey Club has gathered a lot of attention in their first season, breaking sales records when their inaugural jerseys finally hit the shelves. Utah President of Hockey Operations Chris Armstrong stated that the branding team has been working overtime to ensure that all deadlines are met while creating a lasting club identity.

However, team owner Ryan Smith has maintained that Utah will have their official team name for their second NHL season, and following a meeting with the Board of Governors, this seems to still be the case.

"We're deep in the design process for next season, which goes hand in glove with our brand identity and what we're going to do there. We're all working within the timelines and trying to get creative about those to give ourselves as much runway to get all those pieces lined up properly."

Moreover, Armstrong added that the team is nearing some final decisions, indicating that he is hopeful for all processes to conclude early in 2025.

"I'd say we're getting close to needing to make some decisions, I'd say early in the new year. Everybody's tried their best to work flexibly- or away from hard and fast deadlines- because it is a complicated process, especially on the [intellectual property] side. Just making sure we've got everything lined up and buttoned up before we make any firm decisions."

Despite this possible early completion, the team is more focused on ensuring Utah has a solid finish to the season, and any rebrands will be unveiled afterward.

We've been saying we don't want to take the wind out of our sails on Season One. We've got such a great response in our inaugural season and a lot of momentum, and we want the focus to continue to be on this inaugural season and the efforts our players are putting into making it a successful season. We don't want to dominate that conversation with what we might be or not be next year. I think that's important."

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With Utah Hockey Club now sitting at 20th in the league, the momentum they maintain on the ice over their incoming rebrand may just be enough to launch them into this season's playoffs.

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DÉCEMBRE 10 \| 87 ANSWERS Utah Hockey Club Hints at Rebrand for Next Season Will Ryan Smith's Utah Hockey Club make this season's playoffs?
Yes	24	27.6 %
No	63	72.4 %
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Utah Hockey Club Hints at Rebrand for Next Season

Following months of branding work and meetings with the NHL board of governors, Utah Club president of hockey operations hinted at the team's upcoming rebrand.

Will Ryan Smith's Utah Hockey Club make this season's playoffs?