Per Greg Wyshynski of ESPN, multiple sources have confirmed that Adidas will not return as the NHL's official uniform & apparel supplier once their contract expires in 2023-24.
The NHL signed a seven-year deal with Adidas in 2017, plus the uniforms & apparel rights for the 2016 World Cup of Hockey. It was reportedly Adidas, not the NHL, who opted out of a renewal. It was also reported at the start of the deal that Adidas paid roughly double for the NHL rights than what Reebok paid before them.
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There is no word on who the NHL might seek as Adidas' replacement. The obvious choice is CCM/Reebok, who previously held the rights. Nike also makes sense, and you could make an outside case for Under Armour. But for now, enjoy those Reverse Retro jerseys!
