Brad Marchand gives us the joke we've all been waiting for with the launch of his breakfast cereal

In case you missed the news earlier this week, Boston Bruins forward Brad Marchand now has his own breakfast cereal. "March Munch" is now available at Shaw's, Star Market and Market Basket. You can also purchase a two-pack for $29.99 USD on the PL&B Sports and Entertainment's website, with portion of the proceeds from every purchase going to Christopher's Haven, which helps families of children who have cancer.

Of course, with the announcement, a lot of jokes came along with it from fans. Marchand has, shall we say, a sordid past in the NHL with some very questionable actions throughout the years. One of them, which is very well-known by fans, would be licking Ryan Callahan of the Tampa Bay Lightning during a playoff game back in 2018.

He also did it to Leo Komarov, who was playing with the Toronto Maple Leafs at the time.

Marchand decided to have some fun at his own expense on Thursday when he was asked about the cereal while meeting with members of the media.

"They're face-lickin' good," said Marchand.

"Can I say that?. If I can't, I'm sorry."

I doubt Marchand is really sorry about it, and that's honestly what makes it so funny. If you can't make fund of yourself, you'll likely end up living a pretty miserable life.

By the way, in case you're curious, March Munch is said to be very similar to Cinnamon Toast Crunch. Also, Marchand promises a while ago that he would never lick anyone during an NHL game again.

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