The Vegas Golden Knights continue to push the envelope in the content game. Their in-arena experience is second to none, and earlier this season they gave fans free busts of head coach Bruce Cassidy before ever coaching a game for the club.
They are truly gunslingers in the wild, wild west that is the internet, which is a refreshing change of pace in an otherwise traditional sport. Their latest collaboration with ESPN and rapper Lil Jon was brilliantly done and frankly hilarious. Check it out:
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Lil Jon's unique solution of shots shots shots shots shots shots shots shots shots shots shots shots shots shots shots shots is low-key brilliant. Goalies can only stop so many, after all.
The Vegas Golden Knights are:
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